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This month, Inkhouse Public Relations debuted its fifth book of employee-authored essays. Entitled Faded Lines, this volume explores the unlikely teachers that helped us connect across difference. The prompt asked:

When did you learn something important from an unlikely place? It could be a person you overlooked or misjudged, an event that revealed deeper significance than you anticipated. What chance encounter, unlikely alliance, or uncomfortable situation taught you something meaningful? 

InkHouse founder Beth Monaghan described succinctly why such corporate culture books are important: “Stories are a foundational way of forming community, in the workplace, in our personal lives, and in the world.”

Over the course of the previous year, Book Architecture assisted as editors and writing coaches, with the proper dash of literary theory thrown in there. And, of course, we wrote, too! Catch a glimpse of Stuart’s contribution here.

 



BA Presents: The Phase One Contest


At Book Architecture, editorial support often begins with a Phase One (as the name might indicate), and
 that is what this contest is all about.

What is a Phase One?

If you are selected as the winner, Madison and I will each review your manuscript and generate a 7-10 page long written critique, capturing the macro and micro issues within your material. Once you have received and digested these critiques, a 1.5 to 2-hour meeting with all of us will help clarify any questions and brainstorm your next steps. (More information on the entire Book Architecture process can be found here).

What is our motivation?

Believe it or not…to be of help. Maybe you keep thinking your work is ready but you can’t bring yourself to actually enlist editorial help; maybe you’re ready and willing to involve that aid but your cash flow is holding you back for now; maybe you just like winning. In any case, we hope to see your manuscript in the draw!

What do we need from you?

  • A 10-page sample from anywhere in the work. (Microsoft Word, Apple’s Pages, or PDF are our preferred formats, but try us with other ones).
  • We hate synopses as much as anyone, so in addition to your sample we simply ask for one paragraph on what the work is about and where you (think you) are with it.

How does it work?

Submissions can be sent here, with an October 1st deadline. Entries will be judged by three members of the Inkhouse executive team, who are, in the words of one of them, “stoked” to assist. (If you’re not familiar, Inkhouse is a public relations firm with offices in Boston, San Francisco, New York, Seattle, San Diego, and Washington DC). What are their judging criteria? It’s very simple — they will be looking for potential.

Make sure to sign up for the BA newsletter if you haven’t already, as that’s where the winner will be announced at the end of October. (And that could be you!)

Dear Desk Sitter

It is simply the reality that many of us spend 8+ hours a day sitting at our desks. Here at Book Architecture, we were discussing what can be done to mitigate the bodily wear and tear of that fact earlier this month. We bandied about some of the tips and tricks we think we maybe heard were helpful somewhere? before realizing it was time to consult a professional. Below is what physical therapist Dr. Mat Parker told Madison when she asked, on all of our behalf, what can be done: 

Motion is lotion. 

If you retain just one thing after reading this, Dr. Parker wants it to be that humans are made to move. You can sit with the most ideal posture on a multi-thousand dollar ergonomic chair with an optimally elevated screen, and even cumulatively that won’t be as impactful as taking mini breaks from being at your desk altogether. If you can swing it, he recommends moving around for five minutes every hour. 

Less is more when it comes to products. 

The type of chair you’re sitting on matters so much less than how you’re sitting on it. What we should be aiming for, according to Dr. Parker, is the 90-90-90 rule. Essentially, with your feet resting comfortably on the ground, your ankles should make a 90 degree angle, your knees should make a 90 degree angle, and your hips should make a nice 90 degree angle. If your feet don’t reach the ground but are dangling, that puts more pressure on the spine, and a footrest or foot stool might be a good idea–but really, that’s all. 

The biggest mistake Dr. Parker reports seeing is people, especially those with a history of back pain, opting for too much back support in their work setup. This can actually increase the curvature of the spine, forcing spinal muscles to activate and fire all day long, creating pain rather than alleviating it. Instead, when you’re sitting, you should ideally be straight up and down, with your low back gently resting against your chair or against a very small low back rest, with your back muscles relaxed and jelly-like. 

Check in with your body regularly. 

While we’re aiming for 90-90-90, people slouch. They sit on their feet. They cross their ankles. According to Dr. Parker, that’s fine. Don’t sweat it. Just make sure you don’t get so in the workflow that you hold the same suboptimal posture for too long. It’s important to switch it up. Even if you have a standing desk, for example, it’s best to alternate between that and sitting. If it doesn’t seem realistic to aim for the five minutes of movement per hour recommended above, these body scans and micro adjustments still carry a lot of value. 

Targeted effort goes far. 

If you want to take things a bit further, however, Dr. Parker says that working on hip mobility and glute strength is very beneficial for someone who sits for most of their work day. When people experience back pain or tightness, they often assume their core is weak and what needs to be strengthened. It is actually glutes that are the bigger issue. Dr. Parker describes it as their being the foundation to your house; if the foundation is rocky and unsteady, the columns of your spine are taking on force they’re not designed to. 

A hip flexor stretch is a great place to start to combat this. If you want to get fancy with it, you can add in some glute exercises like squats or glute bridges. Youtube videos can help guide these efforts–just take care not to let the glut of fitness videos therein overwhelm you.  

It’s an awareness game.

The true challenge is that when people are locked into work, or writers have found the flow, people tend to float off the back of their chair and inch closer to the computer screen–and there they might stay, for hours on end. According to Dr. Parker, “You want my annoying voice in the back of your head reminding you, ‘I haven’t moved in a few minutes. I should probably change positions.” At the end of the day, this is really all an awareness game.

Clients Crushin’ It: Reuben Roth

Madison Utley speaks to first-time author Reuben Roth about his book, Recruitment Debt: A Glossary of Terms to Help You Hire Your Next Great Candidatewhat pushed him to want to write it, and how it feels to have worked with the right team to get it into readers’ hands. 

Q: What made you decide to write a book to begin with, and what led you to reach out to Stuart for assistance? 

A: Earlier in my career, I made a list of around 75 things that were core to the recruiting process. I reached out to people who I considered experts in the space to learn more about these things, which turned into a series of blog posts. In putting those together, I generated so many words I thought it might be beneficial to turn the content into a book. To do that I tried working with two different ghostwriters, but things stalled out. Maybe it was me, maybe it was them; it doesn’t really matter. The point is, the process pre-Stuart was too confusing and generally pretty rough. I had been dabbling for almost two years with no success whatsoever.

It was only after Stuart and I partnered up that the process finally started to work. He had me outline everything I thought I knew. Then, we filled in all the blanks. We grouped that content into different chapters–and in doing so settled on the glossary format of the book–and then Stuart re-interviewed me on all those chapters to flesh them out even more. 

Q: What were the challenges of translating your complex, real life work into text in a book, and what were the benefits? How did squaring up to that effort contribute to the creation of the glossary, in particular?

A: Writing a book definitely pushed me to simplify the concepts I’m so used to talking about. That was a challenge, along with finding the theme that unites the different parts of what I do, and getting the tone right. The benefit was that I learned a lot. There were things I thought I knew well, but it turns out I didn’t know as much as I needed to so I had to dive back into the material myself. The glossary concept we landed on was key as it’s quite representative of the recruiting process; it makes it easy to take only what you need to build out the system that’s right for you. Not all companies need the full menu, they might just need a few of the pieces. I’m proud that my book reflects that, and is applicable to all use cases. 

Q: What did the addition of the illustrations (a nod to your natural diagram prowess, SH says) bring to the finished product? 

A: The illustrations keep the book lighthearted and help it flow. Sometimes recruiting can just feel like a list of things you have to do; things you know you should do, but things that take time and require extra work. So the illustrations being fun is important. And working with Molly was great. She was very autonomous which I appreciated, and even with that she managed to capture exactly what I wanted. 

Q: What is the value in having completed this process and getting your book out into the world? 

A: I have only positive things to say here. I appreciate that it gives me something concrete to point at when people reach out to me, but also, it’s just really nice when people randomly reach out and say they’ve read it. That’s part of why I’m in the recruiting space: having the opportunity to help people and give advice that means something.