Category: Other

In our ongoing series of unpacking what exactly it is we do here at Book Architecture, we’ve shared what both a Phase One and Phase Two of developmental editing looks like, with the former featuring manuscript evaluation and the latter manuscript revision. But what about the clients who don’t have an existing manuscript? What if they’re looking to us to largely help generate that?

What we’re talking about, then, is ghostwriting.

Ghostwriting is a term that can have a lot of negative associations, but while we have ghostwritten dozens of books in as many disciplines, we’ve never once ghostwritten someone their philosophy. We are hired writers, the way a business hires an accountant or a lawyer — but those professional service providers don’t take credit for an organization’s success. With that out of the way, let’s get into the nuts and bolts of what the process looks like.

The First Draft: Generating Material

When a ghostwriting project commences, we begin by digesting all of the material that already exists on the topic, be it the client’s video presentations, white papers, collections of notes, stabs at an outline, and/or general research. Then, we begin to generate new material with purpose, but openness, as everything that is unearthed during this phase has value. Zoom-based video interviews that we transcribe often form the heft of this step, but we might also send the client a series of email prompts to which they are encouraged to respond in an unselfconscious way (i.e., no copy editors here). They might keep notes on their phone of anything that comes to them, or in a journal that they will later type up and send to us. Whatever adds to the expanding vision is of help here. By the end of this stage, we will have a glorious mess of between 50,000-70,000 words…the length of an actual first draft.

Between The First and the Second Draft: The Outlining

Time spent here in analysis both allows our creative mind to rest, and pays huge dividends for a reorientation to a successful second draft. We use a series of proprietary exercises from the Book Architecture Method to see the work from different angles than the mindset we previously applied. Without forcing it, the end goal of this interim stage is the generation of a detailed outline which accounts for all of the best material that has been generated thus far, and that serves as our personal roadmap for moving forward. 

The Second Draft: Bringing the Best Parts Up a Level

Draft two focuses on three things: what is truly working (something that was identified during the previous analysis), on new opportunities for generating first draft material to be woven in, and of course, on what can be cut. During this phase, the client becomes the editor, reviewing drafts and offering comments through whatever mechanism is comfortable for them. Much of the collaboration during this step also occurs via video calls that will be transcribed, only this time around the questions have grown much more focused. 

Between The Second and the Third Draft: Working with Beta Readers

Beta readers are people who read a work before it is finished and offer feedback, and they should be chosen for their diversity — while also being part of what the client sees as the audience for the book they’re writing. We can recommend and hire beta readers on the clients’ behalf, or they may have people they are connected to personally and/or professionally that they want to bring into the process. Beta readers are then given a questionnaire with ten specific questions that we have generated to weigh in on, thereby targeting their responses into useful, actionable insights. 

The Third Draft: Making It Shine

The first draft is about getting it down, and the second draft is about making sense. The third draft is about making it good. Beta reader responses can contribute powerful information to this last stage of the drafting process. With the client, we populate a punch list of changes that we want to make and sections we want to improve. The best way to keep the momentum here—an inevitable challenge at this juncture—is to keep the subject matter of the revision fresh. Or, as a mantra for this draft might read: “Hit it, and get out.” Where we land at the back end of this is the polished draft, and it is this draft that will go to copy editing—a palpably exciting moment!

As you may recall, earlier this year we detailed what the first phase of working with us here at Book Architecture typically looks like when it comes to developmental editing. We call it a Phase One and, in short, it’s about manuscript evaluation. Today, we’re going to discuss what happens next: Phase Two, manuscript revision.

If we get an inquiry from someone wanting to start in this Phase Two, because they have seen the Three Phases document on the website, I will usually decline. If it is an author I have worked with before, or an author whose work has already had extensive editing and I am being brought in to get that project over the finish line, I will consider it. But for the most part, Phase One provides the overview—just as the name says—not only for the author but also for me.

Additionally, if an author does resonate with my Phase One written commentary, and we have had a good follow-up conference, chances are excellent that we have already begun to map out the direction that their revision can take. In the case they choose to continue our work together for a Phase Two, there are two primary options as to how that can happen:

• Option A. I describe this to the author as quite similar to the Phase One process we just completed. First, they finish the work and then I read it closely, adding extensive comments on the pages. I draft a cover note of 2-3 pages detailing the major concerns, which we discuss in a follow-up conference of 1.5-2 hrs that also covers any of my comments that they have questions about.
• Option B. This includes progressed feedback as the author moves through the rewriting of the material; coaching that will help discern which topics to tackle in which order; feedback on the new material via page-by-page commenting and cover letters with live conferences as needed; and notes on how to weave new material together with the old so that the entire hangs together. Together as author and editor we progress through the rewrite until it is ready for beta readers. The advantage of Option B is the continual support authors receive as they rewrite the book once with a clear and confident direction.

In both cases, the comments I provide that come directly from the content of the manuscript are supported and furthered by suggestions that arise from the projective exercises I lead clients through, largely centered around the Book Architecture Method, such as: scene structure, narrative arcs, questions on their way to being answered (or not), thematic work, or anything that was treated in the previous chapter, such as POV, tone, characterization and relationships, the dimensions of a work, authorial intrusion, audience and genre.

The nuts and bolts of Phase Two, whether a client opts for Option A or B, are pretty straightforward: I receive revised sections of approximately 25 pages from the author (around 5,000 words) and comment on the material. The author reviews those comments and we may meet to clarify anything outstanding or brainstorm solutions to agreed-upon problems. The author then revises that section again and sends it to me for a re-read after which we move forward to the next 25-page section. Through this process we work our way through the manuscript doing essentially two revisions at once while feeling secure that we were heading in the right direction at all times.

Our second FREE workshop of the year will be held on May 20th at 4pm Pacific. The topic for this Spring will be one near and dear to our hearts: The Book Architecture Method. 

Maybe you haven’t heard of The Book Architecture Method, our proprietary process for structure and revision. Maybe you have one of Stuart’s books and would like a refresher course plus the opportunity to ask questions. 

Designed over a decade ago, first in Blueprint Your Bestseller and then elaborated on in Book Architecture (our self-titled second album), “The Method” has more than stood the test of time. In fact, it continues to draw new devotees every week, if our DMs are any testament. 

So what is all the fuss about? The Book Architecture Method divides a work’s structural properties into three main components:

• Your THEME, which can ideally be stated in one sentence, and then elaborated in four sentences, otherwise known as your “elevator pitch.” It is an axiom of ours that your book can only one have one theme, which is how it lends unity to the entire work. Unity being the fundamental aesthetic criterion, according to fancy sources like the Princeton Encyclopedia of Poetry and Poetics — and which we happen to agree with.
• Your SERIES, the repetition and variation of a narrative element — such as a character, relationship, object, or scenic locale — in such a way that the repetition and variation creates meaning. You might be used to calling these throughlines or narrative arcs; we call them series, and postulate that 8-12 of them that span the length of your work. When they interact and intersect, via grids and graphs which we will explore, they provide the road map to your book and create complex and powerful emotional effects.
• Your SCENES, the ultimate building block of your narrative. If there is one theme, and a dozen series, there might be 99 scenes (or 78 or 56…you get the idea). A scene is where something happens, and because something happens, something changes; a scene is where your powers of description and dramatic presentation come to the fore bringing the work to life for your reader through tension and sensuality. These scenes in turn are organized by your series, in the service of your one central theme.

You do not need to be working on a work of fiction to benefit from this hour-and-a-half workshop; it applies as well to creative non-fiction or prescriptive non-fiction. Neither does your current endeavor need to be book-length; The Method works just as well on shorter pieces.

So, what are you waiting for? Email us at stuart@bookarchitecture.com and let us know that you’d like the link.

And whatever you do, please don’t trust AI to structure your work in some reductive and unimaginative way. Come get your hands dirty because by doing so you will get new ideas — for both your form and your content — that you simply can’t outsource.

At Book Architecture, we are wont to say that if it has to do with the written word, we’re interested. And it’s true! We could not possibly generate a static list of the services we provide to meet our clients’ rich and varied needs.

That said, there are certainly staples of the assistance we provide and this year, we’re going to spotlight several of those services starting with, fittingly, Phase One. Just to make sure we’re all on the same page regarding what it is we actually do here at Book Architecture. 

A Phase One is the first phase of development editing, a term which refers to the content editing of a manuscript an author brings to us that is already in progress. 

When a client approaches us for developmental editing, they may have other ideas for how we can work together but this, in my opinion, is the place to start. Whether they have 30,000 words or 180,000 words, provided they have reached a convenient stopping point (and if they have reached out to us, chances are they have) we begin with what they have already produced. 

What we call a Phase One is sometimes known as the editorial letter: a written critique on topics ranging from the sweeping to the detailed, which is discussed in a follow-up conference both to clarify the points contained in the critique and to brainstorm solutions to agreed-upon challenges.

This process accomplishes two objectives. It first and foremost delivers great value in and of itself. The critique generated has a macro section in which we detail larger considerations such as audience, genre, tone, opportunities, and potentially missing material if such exists, as well as possible structural revisions, and a micro section which tethers those topics to specific page numbers and presents observations that are too small for their own category but seem important to confide nonetheless.

Secondly, clients can use this experience as a chemistry check to determine if they want the editing relationship to move forward. Editing is largely a matter of fit. It is usually not a matter of anyone’s integrity whether there is a profitable exchange of ideas, but more whether the client can hear you when you talk, whether they agree with your ideas—or, just as good—whether in rejecting your ideas they come up with their own.

A cooling-off period between receipt of the critique and the follow-up conference (and certainly before any rewriting) allows clients space to go through a set of reactions akin to the five stages of grief: defensiveness, disdain, confusion, hopelessness, and then the light of acceptance may crack the horizon. That’s the time to talk.

A break can also benefit us, the editor; our subconscious will continue to wrestle with how to solve vexing problems.

At the outset of the follow-up conference I think it is useful to hear from authors generally about how they processed the critique and where they are now in thinking about their work in progress. Even though it may sound nice, I don’t want to hear them say, “I agree with everything you said.” The point is neither to agree nor disagree, it is to listen to what sticks with us, what resonates with that yucky yet somehow uplifting quality of an issue that we will feel better having fixed.

I then recommend we use the macro section as an outline for our discussion—tangents will happen, and tangents should be encouraged—but this way we can always have a place to come back to when we need to start our conversation over again. I tell them not to worry, that no matter what structure we choose, everything will come out eventually. When we get to each macro category, I likewise usually invite them to go first, otherwise (standard line) “I will just end up saying the same thing over again, whereas if you go first, I can build off of what you are saying.” That is the point of a follow-up conference, you will recall: “to clarify points contained in the critique and to brainstorm solutions to agreed-upon problems.”

Regarding clarifying points contained in the micro section, it is up to the client how they want to use their time. In my opinion (and I will frequently voice this), the best approach to a discussion of this material is to go specifically to the page numbers where my observations need some context or extension. As in, we don’t have to discuss all of them. Some authors will confide that they have not yet dug in to all of the individual entries in the micro section and I will give them the option of reserving some time to discuss these points at a later date.

Whether this conference happens in person or over Zoom, the session is recorded and provided to the client for future reference.