I don’t know how recently you’ve stumbled across this site…but if you have been exposed to even a little bit about my work, you know there is NO WAY I am going to tell you that in a mini-blog. I hate shortcuts. Or, as Ro$hi says in video #6 from Finish Your Book in Three Drafts,
“If the way presented to you seems easy, it is probably false.”
And yet, a current client – whose book I love, by the way – emailed me this very question, saying: “You promised to tell me what makes a great book and what made you say that mine has the potential to be one. Now is the time for me to work toward fulfilling that potential!”
She says I promised this nugget in an in-person meeting. I honestly have no idea where that miscommunication occurred, but this is what I (fairly predictably) responded:
“That’s what we’ve been talking about all along my friend. That’s been in all of my comments urging you towards greater clarity, connections, and depth. There isn’t any secret to what makes a great book. It’s in the embrace of revision, the effort to not quit on a paragraph, a sentence, or even a word.”
P.S. I believe she has done that.
P.P.S. I believe you can too.