Yeah, we got one, too.
It’s About the Reader
After thirty years of studying the craft, I finally get it. It’s about the reader, not the writer. Your work has to reach the reader, it has to open out to the reader, it has to be about the reader, even just analogically.
No one really cares about you. When I say this to clients, whether they are writing memoir or prescriptive non-fiction, there is a gasp or a moment of uncomfortable silence while this fact is recognized and accepted.
Once it has been accepted then we can take the next step and say, it may not just be about the reader. It may look more like this (Venn diagram alert!):